Babies cry a lot. That’s just a fact (and as a toddler mom, I’d say I’ve earned the right to make that claim). But if there’s one thing I won’t be throwing a tantrum over this week, it’s the Black Friday baby deals.
This year’s lineup looks better than ever, and trust me, I’ve spent the last three years writing about them. With Cyber Week in full swing, I’ve spent hours combing through the best offers from top retailers like Nordstrom, Amazon, Walmart, Old Navy, plus all our favorite brands, including Kyte, Baby Brezza, Newton Baby and more of our favorites. The result? A roundup of baby deals that are seriously worth your time and your hard-earned dollars.
We’ve got luxe strollers, cozy pajamas, and creative Christmas toy ideas, too. Basically, everything you could need from the newborn to the newly walking stage — plus a few things for the toddler-going-on-teenager era, too. Black Friday kicks off on November 28, which means you’ll be right in time to stock up on the essentials before the holidays.
To help curate the best Black Friday Baby Deals of 2025, I teamed up with fellow parents from the Post Wanted team — real people who’ve personally tested dozens of these baby products and can vouch for their quality, safety, and, of course, answer the ultimate question: are they really worth it?
Alas, your list of the best Black Friday baby deals of 2025. Don’t wait too long to snag them. We might just beat you to it, assuming we have any time left to shop after writing about them.
Shop this article by category:
Baby Essentials Black Friday Deals | Baby Clothes Black Friday Deals | Baby Monitor Black Friday Deals | Baby Crib Black Friday Deals | Baby Stroller Black Friday Deals | Baby Car Seat Black Friday Deals | Baby Toy Black Friday Deals
Baby Essentials Black Friday Deals
Huggies Natural Care’s plant-based wipes are made with 99% purified water. They’re also infused with aloe and vitamin E to keep your little one’s skin healthy and completely free of lotions and fragrances. And, since parents often have their hands full, Huggies has perfected the one-handed dispenser so you can grab and go without wasting precious sheets. We considered these some of the most absorbent diapers we tested.
RUVALINO Diaper Bag Backpack
Diaper bags are useful, but who actually has extra hands to lug them around? The Ruvalino backpack nails the design with all the pockets and features you need for bottles, snacks, toys, diapers, and more. “When you hear ‘diaper bag,’ you might picture something bulky or uncool,” said Matt Levy, The Post’s Live Events and Experiences Reporter. “The Ruvalino avoids all those cliches with its cool gray exterior that would fit in on any hip college campus.”
The Momcozy Recovery Bundle is made to help new mothers feel supported and comfortable while staying close to their baby. The PureHug Baby Carrier securely cradles your little one while ensuring you remain fatigue-free, even after prolonged wear. Enjoy hands-free convenience and effortless movement throughout your day. The Ergowrap Belly Band gently supports your core and back, helping your body recover with ease. Together, they make daily life more manageable while creating special moments of bonding and closeness. Use code NYPOST25 to enjoy 25% off your bundle.
BabyBjörn Baby Carrier Mini
Adjustable straps? Check. Machine-washable? Check, check. The BabyBjörn Baby Carrier Mini is a total game-changer for new parents. Lightweight, comfy, and super easy to use, this soft, cozy carrier lets you keep your newborn close while keeping your hands free for coffee, chores, or scrolling TikTok. We suggest snagging it while it’s on sale for Cyber Week.
Baby Brezza Bottle Sterilizer and Dryer Advanced
The Baby Brezza Bottle Sterilizer and Dryer Advanced takes the chaos out of baby feeding with an all-in-one system that sterilizes and dries bottles in minutes using natural steam. It eliminates 99.9% of germs and keeps bottles sanitized for up to 24 hours, so you’re always one step ahead of the next feeding frenzy.
Burt’s Bees Baby Swaddles
Get ready to go through a ton of swaddles. This Burt’s Bees set quickly became my daughter’s favorite. Made from 100% organic cotton with adorable prints, they’re incredibly soft and gentle on delicate skin, while helping regulate your newborn’s temperature on both warm and cool nights.
Momcozy Breast Pump hands-free M5
Leave it to Momcozy to make a breast pump that real moms swear by. The new “Baby Mouth” design mimics a baby’s horizontal sucking, making lactation painless and helping boost milk production. It’s more compact than a regular pump but can be up to twice as efficient, and has fewer parts, so cleaning’s a breeze!
Frida Baby 3-in-1 Cool Mist Humidifier for Baby with Diffuser
Why splurge on a humidifier when this Frida Baby 3-in-1 does it all for under $50? It’s a humidifier, nightlight, and diffuser in one, and parents can’t get enough. Add Frida Vapor Drops for easier breathing and better sleep, especially during dry winter nights.
Baby Clothes Black Friday Deals
KYTE BABY Unisex Rayon Sleeping Bag for Babies
Made from silky-smooth rayon derived from bamboo, this sleep sack keeps your little dreamer cozy without overheating. The perfect blend of snuggle and breathability, it’s designed for wiggles, cuddles, and those sweet 2 a.m. feedings. FYI: Wearable blankets don’t just help babies get to sleep comfortably; they can also help them stay asleep through the night.
Amazon Essentials Toddlers and Babies’ Snug-Fit Cotton-Footed Pajamas
You can never have too many pajamas. Especially, when said pajamas hail from Sofia Grainge’s collection of quiet luxury-inspired children’s wear. Built for full-body warmth and comfort, the cotton-footed pajamas feature an ankle-to-chin one-way zipper and ribbed cuffs to keep in heat even on chilly nights. We’ve tried them out ourselves and can attest to the superior quality.
Old Navy Water-Resistant Unisex Puffer Jacket for Toddler
Old Navy is of my favorite destinations for baby clothing is dropping some unmissable deals during Cyber Week. This water-resistant puffer is 60% off, and keeps them warm, dry, and dangerously cute — like a walking marshmallow in motion. Lightweight but mighty, it zips up easily, and the unisex design means it’s perfect for hand-me-down magic.
Little Sleepies Sleepers Pajamas
If you’ve ever had to wrestle a squirmy baby into a pair of pajamas, you know that buttons, snaps, and even Velcro can create a nightmare. Little Sleepies pajama sets feature a genius two-way zipper and silky smooth material that makes midnight changes tremendously easier. Our Commerce Partnerships Manager, Frank Massaro, claims these are “simply the best pajamas to use for any parent” in our parenting hacks guide.
UGG Kids’ Cluggette
UGG just raised the bar for the most adorable kids’ shoes. The Kids’ Clugettes are the epitome of cozy and comfy — the perfect Christmas present for the tireless toddler in your life. Chances are, you’re little one will never want to take them off (we’re speaking from experience here).
Baby Boy 4-Pack Christmas Print Long-Sleeve Multipack Bodysuits
My advice when shopping for your baby’s wardrobe: buy in bulk. Carter’s is the spot to stock up on all the bodysuits and basics, and during Black Friday, you can snag some incredible deals on classic pieces — including this festive set for daytime and nighttime wear.
PATPAT Tencel & Wool Blend Baby Sleeper Gown
The hunt for the perfect pajama hunt is over. This sleeper gown is made from a soft, breathable Tencel-wool blend; it’s gentle on sensitive baby skin and keeps little ones cozy without overheating. Parents rave about the easy-access design that makes nighttime diaper changes a breeze.
Baby Girls’ Midweight Field Jacket with Ruffle
Cold weather is coming, and it’s time to bundle up with the perfect jacket. My toddler’s been living in this jacket since last Fall, and it’s still holding up impeccably. My only regret? Not buying it while it’s on sale for the lowest price ever. It’s perfectly midweight for Fall and Winter — durable, insulated, and quilted for additional warmth. Plus, handy patch pockets offer extra space for trinkets.
Hanna Andersson Kids Holiday Long John Pajama Set
Whether this will be your baby’s first Christmas or you’re hunting for the perfect holiday set for your tiny tot, Hanna Andersson has you covered. The brand is offering 50% off all pajama sets for Cyber Week, plus many more deals for whole-family matching. These festive sets are sensory-friendly, hypoallergenic, and made with scratch-free seams.
Sorel Kids’ Whitney II Plus Waterproof Snow Boot
No cold feet here! Designed for freezing temps, these thermal snow shoes come in eye-catching colors that keep your little one warm and stylish all season. With a super-soft micro-fleece lining and a flexible, easy-care nylon upper, comfort and convenience go hand in hand.
Macy’s Color Lab Printed Long-Sleeve T-Shirt
Don’t miss Macy’s Black Friday deals on kids’ clothing. A few adorable (and creative) designs from the Color Lab by Crayola collection are also discounted. If you have a trend-setting toddler, these shouldn’t be overlooked. Not to mention, loungewear makes a wonderful Christmas gift.
Baby Monitor Black Friday Deals
Hatch Baby Sleep Bundle
It’s not a monitor, but the Hatch can help you get some much-needed rest. Massaro says that the Hatch Sound Machine and Hatch Rest Go have been instrumental in helping his little one wind down at night, “From lullabies to heartbeats and brown noise, the Hatch can create environments with both sound and color to facilitate deeper and more restful sleep.”
HelloBaby Video Baby Monitor with Camera and Audio
There are plenty of smart baby monitors out there, but if you want something simple that still gets the job done, consider this model from HelloBaby. The 5-inch screen offers everything new parents need: infrared night vision, two-way talk, room temperature tracking, and soothing lullabies. Plus, during Black Friday, you can save over $30 at Walmart.
Owlet Dream Sock
The Owlet Dream Sock is a game-changer for worried new parents who find it hard to get a full night’s rest. I know this paranoia firsthand; this smart ankle monitor continuously tracks your baby’s sleep patterns and vital signs, sending instant alerts if anything goes beyond the safe limits, giving you peace of mind while your baby sleeps safely.
Hubble Connected Nursery Pal Cloud 5″ Smart HD Baby Monitor with Night Light
Add the Hubble Connected Nursery Pal Cloud 5″ Smart HD Baby Monitor to your cart ASAP if you’re seeking a smart baby monitor with all of the features you can think of: an HD camera, a room temperature sensor, a digital pan-tilt zoom, two-way talk, night vision, WiFi and a seven-color night light.
VTech VM819 Video Baby Monitor
Looking for a more budget-friendly baby monitor? With thousands of rave reviews on Amazon, the VTech VM819 Video Baby Monitor is well-priced at under $75 and offers more than 19 hours of video streaming on a single charge. You’ll especially love its wide-frame capture with a range up to 1,000 feet to allow you to stay connected to your baby.
Nanit Pro Smart Baby Monitor & Floor Stand
For a more modern monitor, consider the Nanit Pro Smart Baby Monitor & Floor Stand. Its HD video pairs well with its app and — the best part — this model is the only smart monitor with a split screen feature, allowing you to view two cameras on one screen. It’ll also track your baby’s sleep patterns and analyze them with Nanit’s team of experts to help improve the overall quality of your baby’s sleep.
Baby Crib Black Friday Deals
Delta Children Sloane 4-in-1 Acrylic Convertible Crib
Your crib search stops here. This sleek acrylic crib from Delta Children looks like it belongs on a nursery decor Pinterest board, but you can snag it for way less than designer options. The 4-in-1 design grows with your little one from infant to toddler (translation: you won’t be rebuying furniture every year), and yes — it’s actually possible to assemble it solo, no additional fees, fancy power tools, or relationship stress required.
Newton Baby Galileo Standard Crib
Minimalist lines meet maximum peace of mind. The Galileo Crib is built for real life. Customers say it’s sturdy, safe, and beautiful enough to make you want to actually make the bed (well, crib). Breathable design comes in clean, modern tones finished in a non-toxic paint that is lead and phthalate-safe.
Pamo Babe Portable Playard
Another must-have for parents on the move. The Pamo Babe Portable Playard offers a safe, cozy spot for naps or playtime anywhere. Lightweight and easy to fold, it’s built for travel, while breathable mesh sides keep baby visible and comfy. We know a thing or two about quality portable play yards, so trust me when I say, you will be taking this guy with you everywhere.
VaVaSoo Rocking Bassinet
If you’re wondering how I survived the newborn phase — it’s right here (and included in my postpartum essentials guide). Most modern designs offer vibrating movements in addition to white noise or sound machines to help soothe newborns, but this version from Amazon goes a step further. The remote control allows caregivers to adjust the crib’s motion and music from a distance, reducing the amount of time you spend getting out of bed.
Graco Pack ‘n Play Anywhere Dreamer Playard
The Graco Pack ‘n Play Anywhere Dreamer Playard is one of the best Walmart Black Friday deals, namely because it’s relatively affordable and safe for your baby to wiggle, play and sleep in. Not to mention, hundreds of shoppers have already bought one on sale. Of the thousands of playpens on the market, this one stands out for its simple design and affordability.
Graco Hadley 5-in-1 Convertible Crib and Changer with Drawer
Your dream crib is loading. Engineered New Zealand pine wood and a timeless, yet modern design complement a variety of interior styles. The Hadley also comes in four shades — white, black, espresso, and pebble gray — making it easy to find something that blends with the rest of your furniture. It’s third-party tested and GREENGUARD Gold certified, too.
Dream On Me Jayden 4-in-1 Mini Convertible Crib and Changer
While this isn’t the best Cyber Week crib deal we’ve seen, it’s impossible to leave such a smart design off the list. The Jayden 4-in-1 Mini Convertible Crib and Changer is one of the top-rated models on Amazon that’s ideal for small spaces with built-in drawers for clothing and more. Not to mention, it also doubles as a diaper-changing station.
Delta Children Fitted Crib Sheets
These stylish crib sheets come in a range of prints and are a Post Wanted favorite for their soft, durable cotton and trendy designs. GOTS-certified and pesticide-free, each set includes three sheets, so you have plenty of backups for changing. Perfect for quick changes!
Baby Stroller Black Friday Deals
Uppababy Cruz V2 Stroller
The Cruz V2 offers a smooth ride, slim profile, and storage for days — because yes, the snacks are coming with you everywhere. This model glides like a dream, folds like a pro, and turns seamlessly. The brand has made it onto our top strollers list, year in and year out. Chic, sturdy, and unapologetically practical; it’s the everyday stroller that doesn’t do “everyday.”
Evenflo Pivot Xplore All-Terrain Stroller Wagon
Consider this two-seater for your growing family. The endlessly adaptable Evenflo Pivot Xplore All-Terrain Stroller Wagon is designed to last for years, capable of fitting two children, aged anywhere from six months to five years old. Ample storage space makes getting out of the house easy, at a fraction of the price today on Amazon.
Cybex EOS Lux 2-in-1 Stroller
Nordstrom is the place to go for luxe strollers, and the EOS Lux is no exception. This state-of-the-art carriage can be configured into five models for growing families and features a beautiful cream trim. Better yet, it can be configured into five distinct modes: front-facing carriage mode, rear-facing carriage mode, front-facing seat mode and rear-facing seat mode.
Mompush Meteor2 Baby Stroller 2-in-1 with Bassinet Mode
I have several friends who swear by their Mompush, citing the simple design and practical bassinet-to-stroller mode. It effortlessly converts to fit an infant car seat or bassinet, so you can tow your baby around town and let her lie down for naps. Plus, it boasts smooth 360-degree swivel wheels for easy steering, and comes with a front canopy that protects your little one from the sun or showers.
Peg Perego Ypsi Travel System
My personal favorite set for city-living: the Peg Perego Ypsi Travel System. This premium travel system includes the sleek and stylish Ypsi Stroller along with the highly rated Primo Viaggio 4-35 Nido Infant Car Seat. With its compact fold, smooth maneuverability, and elegant Italian design, the Ypsi is perfect for urban strolls and travel. I’ve been using my stroller-car-seat-combo for the last two years, and it’s held up beautifully through all the seasons and plenty of bumps along the way.
Nuna Travel System
While a definite splurge, parents rave about Nuna’s compact, foldable design and hassle-free, easy-to-install car seat. Kids love the thoughtful touches — like the five-position recline for ultimate comfort, a five-point harness that fits every little one perfectly, and a breathable mesh summer seat to keep cool on warm days. Plus, the UPF 50+ extendable canopy with a peekaboo window shields tots from sun and rain, making every outing a breeze.
Doona Infant Car Seat Stroller
Touted as the world’s first complete and fully integrated travel system, the Doona allows parents to move from car seat to stroller in seconds. It’s made with premium-grade fiber-reinforced polymers, rust-free aluminum, and a UPF 50+ sun protection and water-repellent canopy. Massaro is a serious fan of the Doona — noting its compact design and convenience for traveling around the city.
Chicco Bravo Trio Travel System
The Chicco Bravo Quick-Fold Stroller includes the Chicco KeyFit 30 Infant Car Seat for a baby-approved combo. The stroller has a compact design and features large wheels with all-wheel suspension for uneven terrain. Murphy uses this for his son and highly recommends it: “It is extremely versatile, has the base for the back seat of a car, the car seat fits into the stroller base, and when the time comes, the main stroller insert is extremely easy to add in.”
Bugaboo Butterfly Second Fold Ultra-Compact Stroller
Run, don’t walk, to get your hands on this stroller deal. Imagine a stroller so smooth it glides like a gossip on wheels and folds faster than your patience in airport security. That’s the Bugaboo Butterfly. Ultra-compact. Featherlight. Folds in a second with one hand (yes, while holding your baby in the other). Not only that, but this best-selling stroller is also on sale for its lowest price in 30 days.
Radio Flyer Wagon for Kids
The holidays are coming up, and just imagine how cute the little ones would look in this tiny red wagon. Tow around two kids at once with this nostalgic Radio Flyer. Featuring easy push-and-pull steering, two secure 5-point safety harnesses, and a reliable rear foot brake, the charming Radio Flyer Wagon keeps your little ones safe and comfortable while giving parents full control and peace of mind on every stroll.
Maxi-Cosi Zelia Luxe Stroller & Micro Luxe Infant Car Seat 5-in-1 Modular Travel System
A stroller and car seat combo that does it all? Sign me up. The Maxi-Cosi Zelia Luxe Stroller and Micro Luxe Infant Car Seat 5-in-1 Modular Travel System offers smooth maneuverability, an adjustable handlebar, multiple recline positions, and a compact fold for easy storage. Grab it on Amazon during Cyber Week while it’s discounted!.
Baby Car Seat Black Friday Deals
Graco Extend2Fit Convertible Baby Car Seat
One of my personal favorite car seats, this tried-and-true convertible car seat is a top pick for parents thanks to its durable design and family-friendly features. It comes loaded with dual cup holders, a ten-position headrest, an extendable foot panel, and an adjustable harness for growing kids. Parents also rave about the push-button latch system that makes installation a breeze in seconds.
Safety 1st Grow and Go All-in-One Slim Convertible Car Seat
The Safety 1st Grow and Go All-in-One Slim Convertible Car Seat is a parent favorite for good reason — it’s sleek, safe, and built to grow with your kid from infant to booster. Parents love the slim fit to maximize backseat space, the easy install, and the peace of mind that doesn’t cost a small fortune. With thousands of rave reviews, it’s basically the budget-friendly overachiever of the car seat world.
Nuna RAVA Flame-Retardant Free Convertible Car Seat
Nuna’s RAVA Flame-Retardant Free Convertible Car Seat is $100 off — and yes, we’re celebrating because Nuna gear always makes life a bit easier. “Parents and caregivers will love it for a handful of reasons,” writes Commerce Reporter and Content Strategist, Victoria McDonnell. “One being that its five-point harness adjusts with one hand to keep up with your baby’s growth spurts.”
Britax One4Life Convertible Car Seat
One seat. Ten years. Zero stress. The Britax One4Life grows with your little one from the newborn stage to big-kid boosters, all while delivering top-tier safety and serious comfort. With multiple recline options, a rock-solid steel frame, and Side Impact Protection, it’s built for the long haul.
Evenflo Revolve360 Extend All-in-One Rotational Car Seat
The EvenFlo may cost a bit more, but it packs smart features that set it apart from ordinary car seats. Its one-hand 260-degree rotation makes getting your kid in and out effortless — no more wrestling or shaking. Plus, parents can link it to the SensorSafe app for real-time alerts on temperature, unbuckling, and other safety must-knows.
Graco SlimFit 3-in-1 Convertible Car Seat
The Graco SlimFit packs all the smart features of the Extend2Fit into a slimmer, space-saving design —10% narrower for tight backseats. Perfect for compact cars, it still offers plenty of room for kids to recline comfortably. Parents love how it fits snugly without sacrificing comfort or safety.
Chicco OneFit ClearTex All-in-On
Looking for premium features without the huge price tag? The Chicco OneFit ClearTex All-in-One is your answer. Slim and perfect for tight cars, it still offers plenty of legroom and fits kids from 5 to 50 pounds, meaning this might be the only car seat you’ll ever need. Parents love the easy-to-clean ClearTex fabric and adjustable headrest, too.
Baby Toy Black Friday Deals
Melissa & Doug Perfect Pasta Play Set
McDonnell says that her nieces are completely obsessed with the Melissa & Doug Perfect Pasta Play Set. Not only is it adorable (just look at the diversity of pasta shapes!), but it’s perfect to pair with any play kitchen.
LEGO Classic Creative Suitcase
Unleash your creativity with the LEGO Classic Creative Suitcase. Packed with a variety of colorful bricks, this portable kit encourages imaginative building for all ages. With included ideas for models and open-ended play opportunities, it inspires endless possibilities. Perfect for playdates or family bonding, it’s a delightful addition to any collection.
Melissa & Doug Soft Activity Baby Book — Whose Foot?
Searching for the perfect bedtime story? The Melissa & Doug Soft Activity Baby Book titled “Whose Foot?” is a splendid choice. Designed with soft, crinkly pages and engaging textures, it keeps little hands busy and curious. This book is not only a great tool for sensory development and early learning but also makes an ideal travel companion.
Montessori Wooden Busy Board
It’s hard to come by a toy that keeps kids interested for longer than ten minutes, but this Montessori-style wood block has been shown to do the trick. There are eight different switches, and each switch corresponds to a different color or style of LED light. Our former Commerce Partnerships Manager has it on his baby essentials list: “This is a great toy that helps build fine motor skills, as well as ensuring they are not looking at a screen. Many of my friends love to play with this as well… so maybe it’s not just for toddlers!”
LeapFrog 2-in-1 LeapTop Touch
Full disclosure: I probably wouldn’t get any work done without this kid’s laptop (for my toddler). I hand it to my daughter whenever she tries to steal my laptop, and she simply can’t get enough of “working”. There’s a reason why it’s on my roundup of the best toys for 1-year-olds. It offers several songs, sounds, and phrases, along with interactive multi-color lights. Plus, it may just keep their paws off the adult technology in the house!
Le Toy Van – Animal Vet Set
This wooden vet set turns playtime into pure kindness training, complete with mini tools, plush patients, and endless “aww” moments. Ethically made, painted in those soft pastel tones that won’t ruin your aesthetic, and built to last through every pretend emergency. It’s not just playtime — it’s empathy in practice!
Delta Children Personalized Sherpa Cozee Chair
Tired of your toddler climbing onto the grown-up furniture? Once they start moving around on their own, they’ll love having a special chair all their own. This customizable chair comes in a range of colors and fonts, making it a perfect birthday gift, a fun addition to their room, or a unique present any time of year.
“Goodnight Moon”
I was skeptical at first, but bedtime stories really do work like magic! Our former commerce partnerships manager swore by this nightly ritual with his son, and “Goodnight Moon” is always a favorite. With its soothing rhythm and dreamy illustrations, this classic helps little ones drift off in no time.
Sassy Stacks of Circles Stacking Ring STEM
As a baby, my daughter got more hours out of this simple toy than any other in the house. The sensory-friendly rings are just the right size and texture for tiny hands, making them great for building hand-eye coordination. At under $10, I say it’s a Black Friday deal well worth the cost.
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.
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