The K-shaped economy makes one thing clear: a shrinking set of people are getting richer while everyone else is being told to “treat yourself” with a coupon code.
If you’re going to brave Black Friday, your money needs to work harder and smarter.
I help maximize budgets for a living, so I broke up the chaos into four buckets people actually spend on during Black Friday:
Core Upgrades that make everyday life better, Apartment Safe buys that won’t ruin your rent, Status Smarts for when you want the look without paying layaway, and High-ROI Buys that pay for themselves in as little as one use.
No filler, no nonsense, these are real deals that pass the sniff test.
If it doesn’t save time, cut bills or actually upgrade your life, it didn’t make the cut. Period.
C: Core Upgrades | A: Apartment Safe | S: Status Smarts | H: High-ROI Buys
C: Core Upgrades
Big or small, these products make your daily life better.
The Lighthouse with SimpliSafe Active Guard Outdoor Protection
SimpliSafe’s Lighthouse bundle adds an AI-powered outdoor camera so live agents can spot trouble, talk through the cam and hit the siren before a break-in. The 7-piece system is 70% off for Black Friday, down to about $145 with a Pro monitoring plan and free outdoor cam. I have used SimpliSafe for nearly 5 years, and I can attest that it’s worth every penny — on sale or not.
Roborock Saros 10R Robot Vacuum
Roborock’s Saros 10R is an ultra-slim robot vacuum-mop combo with incredible suction and best-in-class obstacle avoidance, built to slide under low sofas and shred pet hair with virtually zero babysitting. It’s one of the many Roborock vacuums we’ve reviewed, and for Black Friday, it drops under $1,000.
Sony BRAVIA 8 II
Crowned 2025’s “King of TV,” this QD-OLED TV features inky blacks and vivid color. Black Friday knocks up to 20% off.
Electrolux 600 Series Front Load Washer with SmartBoost
Electrolux’s 600 Series front loader premixes detergent with SmartBoost for stain-slaying cycles, Optic Whites and Pure Rinse that’s kinder on skin. This Black Friday, it drops to $899.99 – nearly 33% off!
Dyson HushJet Purifier Compact
Dyson’s HushJet Purifier Compact is the whisper-quiet bedroom workhorse that scrubs the air while you sleep, trapping 99.97% of dust, pollen and pet dander. Named a TIME Best Invention of 2025, it’s 15% off for Black Friday.
Anker SOLIX F3800 Plus Portable Power Station
Anker’s SOLIX F3800 Plus is bigger than the grab-and-go C800 I have reviewed, but it’s a plug-and-play whole-home backup: 6,000W output, expandable up to 26.9kWh and even EV-ready. Blackout insurance isn’t usually 54% off, but this Black Friday, it comes in at $2,199.
Saatva Classic Mattress
Saatva’s Classic innerspring mattress feels like a five-star hotel bed, with an organic cotton cover, Guardin antimicrobial treatment and endorsement from the American Chiropractic Association. This Black Friday, take $400 off any $1,000+ order with a mattress in your cart.
A: Apartment Safe
These are the home buys that are not major appliances or must-haves, but the nicer nice-to-haves.
Breville Smart Oven Air Fryer Compact
Counter space is precious; this pulls double (quadruple, even) duty. Breville’s compact Smart Oven air fries, bakes, broils and roasts in a footprint that actually fits a tiny kitchen. With 20% off for Black Friday, it’s like upgrading your oven without calling a contractor.
Bissell Little Green Portable Cleaner
This cult-favorite spot cleaner is made for apartment messes: coffee on the couch, pet stains on the rug, mystery spills on that “pre-loved” chair. It deep-cleans soft surfaces without a bulky machine, and it’s roughly 30% off on Amazon for Black Friday.
Cozy Earth Bamboo Sheet Set
Turn your always-hot apartment into a perfectly cool oasis with some of the best cooling sheets we have ever tried. These insanely soft bamboo sheets are breathable, temperature-regulating and cut to fit deep mattresses without bunching. They’re Oprah-approved, New York Post reader-loved, and are up to 45% off for Black Friday.
Ruggable Annika Green Rug
Spill red wine? So what, who cares? Toss this rug in the wash and pretend nothing happened. Ruggable’s machine-washable designs let you swap styles or clean up disasters without calling a cleaner, and Black Friday savings up to 40% off make upgrading every room way less painful on your deposit.
Article Riley 84″ Reversible Storage Sectional
Perfect for when your living room is also every other room. The chaise flips sides to fit your layout, the built-in storage swallows blankets and clutter, and the stain-resistant fabric rejects spills. At 30% off for Black Friday, you’re basically buying back floor space.
Fulton The House Shoe
Like if your orthotics moved into a slipper, this cork footbed molds to your arch and deep heel cup, plus plush lining keeps feet happy from couch to fridge and back, especially if you deal with plantar pain or tired knees. Snag a pair for up to 30% off.
Ring Battery Doorbell Pro
Ring’s Battery Doorbell Pro gives you head-to-toe HD video, 3D Motion Detection and color night vision, so you see who’s there (and what they’re holding) from your phone. It runs on battery, works with Wi-Fi and keeps porch pirates guessing before they ever touch the package. Oh, plus it’s 50% off, making Black Friday the perfect time to upgrade.
S: Status Smarts
What you really save up for on Black Friday. TVs and tech, but also those higher-priced luxe items that rarely go on sale.
Apple AirTags
An Apple AirTag is the tiny luxury that actually earns its keep: clip one to your keys, luggage or favorite tote and track it from your iPhone. Our writer even tracks her dog with one right here in Manhattan. Now is the moment to snag a discounted multipack and set yourself up for success ahead of the new year.
Ray-Ban Meta Wayfarer (Gen 1)
Ray-Ban Meta (Gen 1) smart glasses look like classic Wayfarers, but Black Friday pricing drops them to roughly “regular Ray-Ban” territory, so you’re sneaking in hands-free camera, speakers and Meta AI for about what you’d pay for a simple set of shades.
CurrentBody Skin LED Series 2 Face and Neck Kit
The CurrentBody Skin Series 2 LED Face and Neck Kit turns a derm-level splurge into a smart Black Friday find, using three clinically proven red-light wavelengths to boost collagen and smooth fine lines and wrinkles on your face, neck, and décolletage, with results in as few as 4 weeks.
Sonos Ace Headphones
Sonos Ace turns “nice headphones” into a status upgrade, wrapping rich, detailed sound and plush all-day comfort into over-ear orbs now $279 (regularly $399) for commutes, calls and long-haul flights. You don’t have to take my word for it; read our dedicated headphone enthusiast’s review of the Sonos Ace for yourself. (Spoiler: She recommends them too.)
Alexis Bittar
Alexis Bittar’s cult-favorite jewelry is finally on sale: Up to 70% off full-price pieces that almost never get marked down, including Met Gala–worthy crystal collars, molten gold earrings and sculptural cuffs. It’s a rare moment to snag a future heirloom and still have a little left over for Christmas cards.
NAADAM Original Cashmere
The NAADAM Black Friday sale turns “treat yourself” into a strategy: It offers up to 40% off its 100% cashmere sweaters, sets and accessories, so you get cloud-soft, cruelty-conscious knits that feel like pure luxury but ring up like a smart upgrade, not a silly splurge.
Samsung Music Frame
The Music Frame from Samsung is the “what is that?” showpiece your gallery wall is missing. It’s a 13-inch frame that quietly houses a Dolby Atmos smart speaker. Swap in your own art or photos, hang it alongside your prints, and let it fill the room with rich, room-wide sound in style. Read my review of its perfect pairing, the Samsung Frame TV.
H: High-ROI Buys
These are the products where you can almost see the savings. Think, use a bidet, spend less on TP.
Philips Hue A19 LED Smart Light Bulb
Swap those dim bulbs for a network of smart LEDs and watch your hot bill cool off. Lighting eats around 15% of a home’s electricity, and going full LED can save the average household roughly $200 a year. Snagging Hue bulbs for $36% off on Black Friday is the cheapest way to light the whole place up for less.
Waterdrop X12 Reverse Osmosis Water Filtration System
Kick the bottled-water habit. A reverse osmosis system turns tap water into cleaner, better-tasting water for pennies per gallon. Families that swap cases of bottles for an under-sink filter routinely save hundreds of dollars a year. Black Friday pricing just means the system pays for itself even faster, then keeps the savings flowing. We’re big fans of Waterdrop here at Post Wanted.
Amazon Smart Plug
Kill “vampire” power with a tap. Plug TVs, consoles and other subtle energy suckers into this and schedule them off when you’re not home. Standby devices can quietly burn 5% to 10% of your power bill, or up to about $100 a year, so a smart plug for nearly half off pays for itself fast.
Aura by Tushy
“Spray, don’t pay!” Americans spend roughly $60 to $90 a year per person on toilet paper. Toilet paper! A bidet can cut that by up to 75%. Grab a Black Friday deal on this fancy Aura by Tushy or any attachment from the bidet brand and a family can easily see $100-plus back in their pocket every year after the attachment pays itself off.
Google Nest Thermostat
These are set-it-and-forget-it savings. Nest’s smart thermostat learns your schedule and trims wasted heat and AC, with real-world data showing about 10% off heating and 15% off cooling. For many homes, that’s roughly $130 to $150 a year shaved off utilities, and Black Friday discounts mean it can pay for itself in well under two years.
Philips Sonicare DiamondClean 9900 Prestige Electric Toothbrush
This brush is basically a tiny tax break you can really smile about. Electric brushes remove more plaque and cut gum trouble compared to manuals, which can mean fewer pricey fillings and deep cleanings. (Don’t ask me, ask your dentist.) Skip even one pricey cavity filling, and the Black Friday price on this, or any in the range of Sonicare electric toothbrushes, looks like money very well spent.
GOOLOO A3 Jump Starter with Air Compressor
A dead battery in a dark parking lot on a cold winter night is when the bill really gets scary. A single roadside call or tow can easily top $150 if you’re not covered. Grab this jump-starter-air-compressor combo on Black Friday at 40% off, and one avoided emergency basically covers the cost.
Your Black Friday FAQs, answered by shopping experts
When is Black Friday 2025?
The biggest sale date of the year falls on Friday, November 28, 2025. Many brands and retailers started their sales early this year, so check out the best early deals, too.
Are Black Friday sales available online?
You can shop Black Friday in-store or from the comfort of your own home! Long gone are the days of waiting in the cold for stores to open and fighting the crowds to score the most popular gifts.
When is Cyber Monday 2025?
Kick off December with the online shopping sale of the year on Monday, December 1, 2025.
Which is better: Black Friday or Cyber Monday?
It depends! Black Friday shoppers may benefit from higher inventory on sell-out-risk items, while Cyber Monday may bring steeper discounts and incentives — depending on where you shop. We recommend making a strategic plan to maximize your savings without missing out on the items you want the most.
When is Travel Tuesday 2025?
Jet-setters rejoice: Travel Tuesday, with its great deals on flights, hotels, cruises, all-inclusives and more, will take place on Tuesday, December 2, 2025.
Is it worth it?
Absolutely! Black Friday and Cyber Monday bring some of the biggest sales of the year on big ticket tech items such as AirPods, popular gifts like the Dyson Airwrap, clothing and shoes, top kids toys and so much more.
Where can I find the best deals?
Right here! Follow Post Wanted shopping insiders for updates on all the Black Friday, Cyber Monday and Travel Tuesday deals worth shopping in 2025.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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