10 Best Amazon Products of 2025, Per a Shopping Expert

Over the years, my Amazon cart has seen a lot. From impulse purchases on “this will change my life” kitchen gadgets to one-too-many TikTok viral beauty products, I’ve definitely learned what’s worth buying (and what could’ve probably stayed in my “Saved for Later” section). 

To help you cut through the noise, I’m sharing the 10 best things I purchased this year out of more than 100 orders (yes, I counted!) — and the prices start at just $10. Thanks to Black Friday deals, many of these products are on sale, too, including these flattering Levi’s jeans for more than 50 percent off and a rarely discounted Owala tumbler.

Expert-Approved Amazon Products

• Comfiest Bra I Own: Maidenform M Seamless Lift Wireless Bra, $15 (orig. $38)
• Under $35 Cashmere: Suuksess Boat Neck Cashmere Sweater, $32 (orig. $57)
• Worth the Hype: Owala SmoothSip Slider Insulated Tumbler, $25 (orig. $30)
• Stretchy, Flattering Denim: Levi’s 721 High-Rise Skinny Jeans, $33 (orig. $70)
• Cute Travel Bag: Travistar Silicone Travel Toiletry Bag, $10
• Helped Me Go Makeup-Free: La Roche-Posay Toleriane Dermallergo Face Moisturizer, $26 (orig. $32)
• My Winter Pants: Crz Yoga Fleece-Lined Leggings, $26 (orig. $30)
• Good for Small Ears: Apple AirPods 4 Wireless Earbuds, $69 (orig. $129)
• Oprah Glasses Lookalikes: Fsrtep Reading Glasses with Blue Light Lenses, $10
• Expensive-Looking Rug: Palohom Machine Washable Living Room Rug, $50 (orig. $56)

Maidenform M Seamless Lift Wireless Bra

I’ve never met a bra that’s impressed me more than this comfy wireless style from Maidenform. The moment I slipped it on, I knew it’d effectively replace everything else in my collection. It has a stretchy but slightly compressive fit that feels like a hug, and the longline design ensures it stays in place. It’s a great style for anyone who wants the comfort of a T-shirt bra with the flattering support of a push-up — all for just $15.

Suuksess Boat Neck Cashmere Sweater

I’m not kidding when I say I’ve basically been living in this Suuksess cashmere sweater. The under-the-radar Amazon brand has a lineup of high-quality tops, bodysuits, and more that feel and look a lot more expensive than they are — like this sweater. As one shopper put it, it’s “sophisticated-looking” but still has a casual vibe; plus, it’s warm yet breathable thanks to its roomy fit and boat neck design.

Owala SmoothSip Slider Insulated Tumbler

Would it be dramatic to say that this Owala tumbler has actually changed my life? As someone who always has the goal of drinking more water, I’m constantly changing my water bottle in hopes of finally finding the vessel that’ll help me stick to my goal. Well, I’ve finally found it. I totally get why Owala has gone viral — this completely leak-proof tumbler is not only lightweight and comfy to hold, but the brand’s SmoothSip spout also makes for the most pleasant drinking experience. Not to mention, the fun, multicolored design is nice to look at. 

Levi’s 721 High-Rise Skinny Jeans

These jeans are perhaps my most controversial inclusion, but hear me out. In a world of baggy, barrel, and wide-leg denim, I have rediscovered the flattering, versatile fit of the Levi’s 721 skinny jeans. Don’t let the word “skinny” scare you: While, yes, the leg is fitted, it’s more of a slim fit versus the leggings-like denim of years past. I love all of my Gen Z-inspired denim, but when it comes down to it, these Levi’s just do something to my behind that others don’t — and they look so good with boots!

Below, shop more of my must-have Amazon finds, including the face moisturizer that changed my skin for good and small ear-approved Apple AirPods.

Travistar Silicone Travel Toiletry Bag

La Roche-Posay Toleriane Dermallergo Face Moisturizer

Apple AirPods 4 Wireless Earbuds

Crz Yoga Fleece-Lined Leggings

Fsrtep Reading Glasses with Blue Light Lenses

Palohom Machine Washable Living Room Rug